Terms and Conditions

Ruen Farm — www.ruenfarm.com Last updated: 17 June 2026

Please read these Terms and Conditions (“Terms“) carefully before using this website. By accessing or using www.ruenfarm.com (the “Website“), you agree to be bound by these Terms. If you do not agree to them, please do not use the Website.

These Terms are drafted in English, and any contract or correspondence arising from your use of the Website will be conducted in English.

1. Who we are

The Website is owned and operated by:

Global Trade 97 Ltd, trading as “Ruen Farm”, a private limited company incorporated in England and Wales, Company number: 15208802. Registered office: F04, 1st Floor, Knightrider House, Knightrider Street, Maidstone, Kent, United Kingdom, ME15 6LU. Email: globaltrade97k@gmail.com

In these Terms, “Company“, “we“, “us” and “our” mean Global Trade 97 Ltd. “User“, “you” and “your” mean any person who accesses or uses the Website.

2. What this Website is — and isn’t

The Website is a brand and information site for Ruen Farm honey products (raw acacia, wildflower, rapeseed and sunflower honey sourced from the Szabolcs region of Hungary).

The Website is not an online shop, and no sales contract for the purchase of goods is concluded between you and us through the Website.

  • Retail purchases of Ruen Farm products take place exclusively through Amazon UK. Clicking a “Shop on Amazon” link takes you to a separate website operated by Amazon, where any purchase you make is governed by Amazon’s own Conditions of Use & Sale, not by these Terms. We have no control over, and accept no responsibility for, Amazon’s pricing, stock levels, delivery, packaging, or returns process.
  • The Wholesale and Private Label sections allow business users to submit an enquiry. Submitting an enquiry form is not an order and creates no binding contract. Any resulting supply arrangement will only come into existence once a separate written agreement has been signed by both parties.

3. Eligibility and who the Website is for

The Website is directed at users located in the United Kingdom and the European Economic Area (EEA). We make no claim that the content of the Website is appropriate, lawful, or accurate for use in any other location. The Wholesale and Private Label areas of the Website are intended only for businesses acting in the course of a trade, profession, or craft — not for individual consumers.

4. Changes to these Terms and to the Website

We may amend these Terms from time to time. The version published on the Website at the time you use it is the version that applies, and we recommend you check it periodically. We may also change, suspend, or withdraw any part of the Website, temporarily or permanently, at any time and without liability to you.

5. Acceptable use of the Website

When using the Website, you agree that you will not:

  • use it for any unlawful, fraudulent, or harmful purpose;
  • attempt to gain unauthorised access to the Website, its servers, or any connected systems;
  • introduce viruses, malware, or any other technologically harmful material;
  • scrape, copy, mirror, or systematically extract content from the Website by automated means without our prior written permission;
  • send spam or unsolicited promotional material through any contact or enquiry form on the Website;
  • submit content (for example, via a contact form) that is false, defamatory, obscene, discriminatory, or that infringes the rights of any third party.

Misuse of the Website that constitutes a criminal offence (for example, under the UK Computer Misuse Act 1990) will be reported to the relevant law enforcement authorities, and we will cooperate fully with any resulting investigation, including by disclosing your identity.

6. Intellectual property

All content on the Website — including the Ruen Farm name and logo, product photography, packaging design, text, layout, and underlying source code — is owned by, or licensed to, Global Trade 97 Ltd, and is protected by copyright, trade mark, and other applicable intellectual property laws, including the Copyright, Designs and Patents Act 1988.

You may view the Website and print or save individual pages for your own personal, non-commercial use. You may not reproduce, modify, distribute, republish, or otherwise use any part of the Website’s content for commercial purposes — including resale, redistribution, or use in training any machine-learning or AI model — without our prior written consent. To request permission, contact us at the email address above.

Ruen Farm® and any associated logos are trade marks of Global Trade 97 Ltd. No licence to use these marks is granted by your use of the Website.

7. Accuracy of product information

We make reasonable efforts to ensure that product descriptions, images, and information on the Website are accurate, but:

  • honey is a natural product, and its colour, viscosity, and tendency to crystallise will vary naturally between harvests and batches;
  • images are for illustrative purposes, and the product you receive (via Amazon UK) may look slightly different;
  • final pricing, stock availability, and exact product specifications are controlled by, and shown on, Amazon UK, and may differ from indicative information on this Website.

If you notice an obvious error in any description on the Website, please let us know — we are not bound by such an error.

8. Important health and food safety information

Our products are raw and unpasteurised honey.

  • Honey must not be given to children under 12 months of age, owing to the risk of infant botulism. This follows official NHS and World Health Organization guidance.
  • Anyone with a known allergy to bee products or pollen, or with a relevant medical condition, should seek medical advice before consumption.
  • Nothing on the Website constitutes medical or dietary advice. Honey is a food, and no claim is made, express or implied, that it treats, prevents, or cures any illness.

Always check the label on the physical product you receive for the most current information.

9. Wholesale and Private Label enquiries

If you submit an enquiry through the Wholesale or Private Label pages, you confirm that you are doing so on behalf of a genuine business. Any quote, sample, or discussion that follows from your enquiry is for negotiation purposes only and does not bind either party until a separate, signed supply or private-label agreement is in place. We may also carry out reasonable due diligence (for example, verifying your business registration) before agreeing to supply.

Because such dealings are business-to-business in nature, UK and EU consumer-protection legislation — including the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013 — does not apply to them.

10. Links to other websites

The Website may link to third-party sites, including Amazon UK and social media platforms. We provide these links for convenience only; we do not endorse, and have no control over, the content of third-party sites, and we accept no liability for any loss arising from your use of them. Any site you visit via such a link is governed by that site’s own terms and privacy policy.

11. Disclaimer of warranties

The Website is provided “as is” and “as available”, without warranties of any kind, to the fullest extent permitted by law. We do not guarantee that the Website will always be available, secure, error-free, or free of viruses. This does not affect any statutory rights you have as a consumer that cannot lawfully be excluded.

12. Limitation of liability

Nothing in these Terms limits our liability for death or personal injury caused by our negligence, fraud, defective products under the Consumer Protection Act 1987, or any other liability that cannot be excluded by law.

Subject to the above, to the maximum extent permitted by law:

  • we accept no liability for indirect or consequential losses, including loss of profit, business, goodwill, or data, arising from your use of the Website;
  • our total liability to any business user in connection with the Website is limited to £100, unless a separate signed agreement between us states otherwise.

You use the Website at your own risk.

13. Privacy and cookies

Our use of personal data and cookies is described in our separate Privacy Policy, available on the Website. By using the Website, you acknowledge that you have read it.

14. Force majeure

We are not liable for any delay or failure to perform our obligations caused by events beyond our reasonable control, including natural disasters, pandemics, war, industrial action, internet or power failures, governmental restrictions, or supply chain disruption.

15. General

  • Severability: if any provision of these Terms is found unenforceable, the remaining provisions continue to apply in full.
  • No waiver: a failure by us to enforce any right under these Terms does not waive that right.
  • Entire agreement: these Terms, together with the Privacy Policy, represent the entire agreement between you and us regarding use of the Website, except where a separate signed business agreement applies.

16. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales.

  • Consumers: the courts of England and Wales have non-exclusive jurisdiction; if you live elsewhere in the EEA, you may also bring proceedings in your home country’s courts, and your mandatory local consumer rights are unaffected.
  • Businesses: any dispute is subject to the exclusive jurisdiction of the courts of England and Wales.

EEA-based consumers may also use the European Commission’s Online Dispute Resolution platform: https://ec.europa.eu/consumers/odr. We are not obliged to use an alternative dispute resolution provider.

17. Contact us

Global Trade 97 Ltd, trading as Ruen Farm F04, 1st Floor, Knightrider House, Knightrider Street, Maidstone, Kent, United Kingdom, ME15 6LU Company number: 15208802 Email: globaltrade97k@gmail.com

Scroll to Top