Terms and Conditions

Last updated: 18 May 2026

These Terms and Conditions (“Terms“) govern your access to and use of the website www.ruenfarm.com (the “Website“) and any enquiries, communications, or business dealings you have with us through the Website. Please read these Terms carefully before using the Website. By accessing or using the Website, you confirm that you accept these Terms and agree to comply with them. If you do not agree, you must not use the Website.

These Terms are written in English. The contract between you and us, which is formed, will also be in English.

1. About us

The Website is operated by:

Global Trade 97 Ltd (trading as Ruen Farm), a private limited company registered in England and Wales, Company number: 15208802 Registered office: F04 1st Floor Knightrider House, Knightrider Street, Maidstone, Kent, United Kingdom, ME15 6LU

In these Terms, “we“, “us,” and “our” refer to Global Trade 97 Ltd; “you” and “your” refer to the person accessing or using the Website.

Contact: globaltrade97k@gmail.com

2. Nature of the Website

The Website is an informational and brand presentation site for our Ruen Farm honey products. It is not an online shop, and we do not conclude sales contracts with consumers through the Website itself.

Direct retail purchases of Ruen Farm products are made through our partner marketplace, Amazon UK. When you click any “Shop on Amazon” link, you leave the Website and enter into a separate contract with Amazon and/or with us as an Amazon seller, governed by Amazon’s own Conditions of Use and Sale. We are not responsible for Amazon’s terms, prices, delivery times, returns process, or website.

For Wholesale and Private Label business enquiries, the Website provides enquiry forms. Submitting an enquiry is not a binding order and does not create a sales contract. Any subsequent business relationship will be governed by a separate written agreement between us and your business.

3. Changes to these Terms

We may revise these Terms at any time by updating this page. Every time you wish to use the Website, please check these Terms to ensure you understand the version that applies at that time. The “Last updated” date at the top of this page shows when the Terms were last revised. Continued use of the Website after a change constitutes your acceptance of the revised Terms.

4. Changes to the Website

We may update and change the Website from time to time to reflect changes to our products, our users’ needs, and our business priorities. We do not guarantee that the Website, or any content on it, will always be available or uninterrupted. We may suspend, withdraw, or restrict the availability of all or any part of the Website for business and operational reasons.

5. Accessing the Website

The Website is made available free of charge. You are responsible for making all arrangements necessary for you to have access to the Website and for ensuring that anyone who accesses the Website through your internet connection is aware of these Terms and complies with them.

The Website is directed primarily at users in the United Kingdom and the European Economic Area. We make no representation that content on the Website is appropriate or available in other locations. If you choose to access the Website from outside these areas, you do so on your own initiative and are responsible for compliance with local laws.

6. Acceptable use

You may use the Website only for lawful purposes. You agree not to use the Website:

  • in any way that breaches any applicable local, national, or international law or regulation;
  • in any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect;
  • to send, knowingly receive, upload, download, use, or re-use any material which does not comply with our content standards (see below);
  • to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam);
  • to knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware, or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware;
  • to scrape, harvest, mirror, frame, or otherwise reproduce material from the Website in bulk, including by automated means, without our prior written consent;
  • to attempt to gain unauthorised access to the Website, the server on which it is stored, or any server, computer or database connected to the Website.

Any content you submit through the Website (for example, through a contact or enquiry form) must be accurate, must comply with applicable law in any country from which it is posted, and must not be defamatory, obscene, offensive, hateful, infringe any third-party rights, or breach any duty of confidence.

We may report any breach of these provisions to the relevant authorities and will cooperate with them by disclosing your identity.

7. Intellectual property rights

We are the owner or the licensee of all intellectual property rights in the Website and the material published on it, including, without limitation:

  • the “RUEN FARM” name and word mark, the Ruen Farm logo, and any associated stylisation;
  • product names, packaging design, photographs, and product descriptions;
  • text, graphics, illustrations, layouts, colours, typography, and other visual elements;
  • the underlying source code, scripts, structure, and selection and arrangement of content.

These works are protected by copyright, trademark, and other intellectual property laws of the United Kingdom, the European Union, and other jurisdictions, including the Copyright, Designs and Patents Act 1988 and Directive 2001/29/EC.

You may print off one copy, and may download extracts of any page(s) from the Website for personal, non-commercial reference only. You must not modify the paper or digital copies in any way, and you must not use any illustrations, photographs, video sequences, or any graphics separately from any accompanying text.

You must not use any part of the content on the Website for commercial purposes — including resale, redistribution, training of machine-learning models, or use in any commercial product or service — without obtaining a written licence from us. If you wish to obtain such a licence, contact us at
globaltrade97k@gmail.com.

Our status (and that of any identified contributors) as the authors of content on the Website must always be acknowledged.

8. Trademarks

Ruen Farm® is a registered trademark of Global Trade 97 Ltd. All other trademarks, service marks, trade names, and logos appearing on the Website are the property of their respective owners. Nothing on the Website should be construed as granting, by implication or otherwise, any licence or right to use any trade mark without our prior written permission or the permission of the relevant third-party owner.

9. Product information and accuracy

We take care to describe our products accurately. However:

  • product images, colours, and packaging are for illustration only and may differ slightly from the goods actually supplied (for example, because of natural variation in raw honey colour, viscosity, and crystallisation);
  • nutritional information, harvest origin, and analytical figures are based on reasonable testing of representative samples and may vary between batches within the limits permitted by applicable food law;
  • pricing, availability, and product range on Amazon UK are determined and displayed on Amazon and may differ from any indicative information shown on the Website.

Where the description of a product or any other content on the Website contains an obvious error, we are not bound by it.

10. Important notice about raw honey (food safety)

Our products are raw, unpasteurised, single-origin honey.

  • Honey, including Ruen Farm honey, must not be given to infants under 12 months of age, due to the risk of infant botulism. This is consistent with the official guidance of the UK National Health Service (NHS) and the World Health Organization (WHO).
  • People who are allergic to bee products, pollen, or who have specific medical conditions should consult a medical professional before consumption.
  • Information on the Website about the qualities of honey is provided for general information only and does not constitute medical advice. Honey is a food, not a medicine, and no claim is made that it can prevent, treat, or cure any disease.

Always read the information on the product label before consumption.

11. Wholesale and Private Label enquiries

The Wholesale and Private Label sections of the Website are intended exclusively for business customers (sole traders, partnerships, and companies). By submitting an enquiry through these sections, you confirm that you are acting in the course of a trade, business, craft, or profession.

Any enquiry, indicative quote, sample shipment, or preliminary discussion that follows:

  • is for information and negotiation purposes only;
  • does not create any binding offer, contract, or obligation to supply;
  • is subject to a separate written contract (and, where relevant, a private-label or supply agreement) being signed by both parties;
  • is conditional on completion of our customer due diligence, including verification of identity and, where applicable, of the business and of compliance with food law in the country of destination.

The Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, and analogous EU consumer protection rules do not apply to business-to-business transactions.

12. Third-party links

The Website may contain links to other websites and resources provided by third parties, including Amazon UK and social media platforms. These links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or of any information you may obtain from them.

We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. When you access a third-party site, you do so subject to that site’s own terms and privacy notice.

13. Disclaimer

The Website and its content are provided “as is” and “as available”. To the fullest extent permitted by law, we make no representations, warranties or guarantees, whether express or implied, that:

  • The Website will be uninterrupted, error-free, secure, and free from viruses or other harmful components;
  • The content of the Website is accurate, complete, current, or fit for any particular purpose;
  • Any defects in the Website will be corrected.

This does not affect any rights that you have as a consumer that cannot be excluded or limited by law (in particular under the Consumer Rights Act 2015 in the UK and analogous provisions in the EU).

14. Our liability

Nothing in these Terms excludes or limits our liability for:

  • death or personal injury caused by our negligence;
  • fraud or fraudulent misrepresentation;
  • breach of your statutory rights as a consumer that cannot be excluded or limited by applicable law;
  • defective products under the Consumer Protection Act 1987 or any equivalent EU product liability legislation;
  • any other liability which cannot legally be excluded or limited.

Subject to the above paragraph, and to the fullest extent permitted by law:

  • We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, arising under or in connection with your use of, or inability to use, the Website, or your use of or reliance on any content displayed on the Website.
  • We will not be liable for any indirect or consequential loss, loss of profit, sales, business or revenue, business interruption, loss of anticipated savings, loss of business opportunity, goodwill or reputation, or any loss or corruption of data.
  • We exclude all implied conditions, warranties, representations, or other terms that may apply to the Website or any content on it, to the maximum extent permitted by law.
  • For any business user of the Website, our total aggregate liability arising under or in connection with these Terms (whether in contract, tort or otherwise) is limited to £100 (one hundred pounds sterling) or, where a separate written contract exists between us and your business, the limits set out in that contract.

You agree that you will use the Website and any information on it at your own risk.

15. Viruses

We do not guarantee that the Website will be secure or free from bugs or viruses. You are responsible for configuring your information technology, computer programmes, and platform to access the Website. You should use your own virus protection software.

You must not misuse the Website by knowingly introducing viruses, Trojans, worms, logic bombs, or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to the Website, the server on which it is stored, or any server, computer, or database connected to it.

By breaching this provision, you may commit a criminal offence under the Computer Misuse Act 1990 in the UK, and equivalent legislation in other jurisdictions. We will report any such breach to the relevant authorities, and we will cooperate with them by disclosing your identity.

16. Linking to the Website

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval, or endorsement on our part where none exists.

We reserve the right to withdraw linking permission without notice.

17. Privacy and cookies

Our Privacy Policy describes how we collect, use, share, and protect personal data, and how we use cookies and similar technologies on the Website. By using the Website, you confirm that you have read the Privacy Policy.

18. Force majeure

We will not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: acts of God, power failure, internet service provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, epidemics, pandemics, governmental actions, war, terrorist activity, sanctions, embargoes, and failures in international supply chains.

19. Severability

If any provision of these Terms is found by a competent authority to be invalid, unlawful, or unenforceable to any extent, that provision shall, to that extent only, be severed from the remaining provisions, which will continue in full force and effect.

20. No waiver

No failure or delay by us to exercise any right or remedy provided under these Terms or by law shall constitute a waiver of that or any other right or remedy.

21. Entire agreement

These Terms, together with the Privacy Policy and any documents expressly referred to in them, constitute the entire agreement between you and us in respect of your use of the Website and supersede any prior agreement or understanding between us regarding such use. This clause does not apply to any separate written agreement signed by us with a business customer in connection with wholesale or private-label supply.

22. Governing law and jurisdiction

These Terms, their subject matter and their formation (and any non-contractual disputes or claims arising in connection with them) are governed by the laws of England and Wales.

Consumers. If you are a consumer, you and we both agree that the courts of England and Wales will have non-exclusive jurisdiction. You may also bring proceedings in the courts of the country where you live in the EEA. Nothing in this clause affects any mandatory consumer protection rights that you have under the law of the country where you are habitually resident, in particular under Regulation (EC) 593/2008 (Rome I) for consumers in the EEA.

Business users. If you are a business, any dispute or claim arising out of or in connection with these Terms or their subject matter or formation (including non-contractual disputes or claims) will be subject to the exclusive jurisdiction of the courts of England and Wales.

23. Online dispute resolution (EEA consumers)

If you are a consumer resident in the European Economic Area, you may make use of the European Commission’s Online Dispute Resolution platform to submit a complaint: https://ec.europa.eu/consumers/odr. Please note that we are not obliged to use, and have not committed to use, an alternative dispute resolution body to resolve disputes with consumers.

24. Contact us

If you have any questions about these Terms, please contact us:

Global Trade 97 Ltd — Ruen Farm F04 1st Floor Knightrider House, Knightrider Street Maidstone, Kent, United Kingdom, ME15 6LU Company number: 15208802 Email: globaltrade97k@gmail.com

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