Privacy Policy

Last updated: 18 May 2026

This Privacy Policy explains how Global Trade 97 Ltd (“Ruen Farm”, “we”, “us” or “our”) collects, uses, shares and protects personal data when you visit www.ruenfarm.com (the “Website”) or otherwise interact with us — for example by filling in our contact form, submitting a Wholesale or Private Label enquiry, or corresponding with us by email.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and, where applicable to visitors and customers in the European Economic Area (EEA), the EU General Data Protection Regulation (Regulation (EU) 2016/679).

1. Who we are (Data Controller)

The data controller responsible for your personal data is:

Global Trade 97 Ltd (trading as Ruen Farm) Registered in England and Wales — Company number 15208802 Registered office: F04 1st Floor Knightrider House, Knightrider Street, Maidstone, Kent, United Kingdom, ME15 6LU

Contact for privacy matters: Email: Postal address: as above, marked “Data Protection.”

If you are located in the European Economic Area, you can also contact our EU representative appointed under Article 27 of the EU GDPR: István Kiss,
globaltrade97k@gmail.com

We are not required to appoint a Data Protection Officer (DPO) under Article 37 UK/EU GDPR, but any privacy-related questions can be sent to the address above.

2. What personal data do we collect

We only collect personal data that we genuinely need. The categories of data we may process are:

Data you give us directly — for example, when you use the contact form, the Wholesale enquiry form, the Private Label enquiry form, or when you email us:

identification data: first name, last name
contact data: email address, telephone number (if provided)
company data (for B2B enquiries): company name, role/job title, country, VAT or company registration number, where you choose to provide it
the content of your message and any documents or information you choose to attach
correspondence history with us

Data we collect automatically when you visit the Website:

technical data: IP address (truncated where possible), browser type and version, operating system, device type, screen resolution, language settings, referring URL
usage data: pages viewed, time spent, links clicked, approximate location derived from IP (country/region level), date, and time of the visit
cookies and similar technologies (see Section 6 below)

Data we receive from third parties:

We sell our products primarily through Amazon UK. When you buy our honey on Amazon, Amazon is the data controller for your order, and we receive only limited information from Amazon strictly necessary to fulfil the order (such as the shipping address and order details). We do not receive your payment card data. Amazon’s own privacy notice applies to the data you provide to them.

We do not knowingly collect special category data (such as health, racial or ethnic origin, religious beliefs) and we ask you not to send us such data through the Website.

3. How and why we use your data, and our legal basis

Under UK and EU data protection law, we must have a “lawful basis” for each use of your personal data. The table below summarises what we do and why.

Purpose	Categories of data	Lawful basis
Responding to your contact form messages and email enquiries	Identification, contact, message content	Complying with legal, tax, and accounting obligations
Handling Wholesale and Private Label enquiries, providing quotes and negotiating contracts	Identification, contact, company data, correspondence	Performance of a contract or pre-contractual steps at your request (Art. 6(1)(b))
Operating and securing the Website (hosting, preventing abuse, debugging)	Technical data, server logs	Legitimate interests in running a secure, functional website (Art. 6(1)(f))
Measuring how visitors use the Website (statistics)	Cookie/analytics data	Your consent given via the cookie banner (Art. 6(1)(a) and PECR)
Marketing cookies and audience tracking	Cookie/tracking data	Your consent given via the cookie banner (Art. 6(1)(a) and PECR)
Sending marketing emails or newsletters (only if you have asked to receive them)	Contact data	Your consent, which you may withdraw at any time (Art. 6(1)(a))
Establishing, exercising, or defending legal claims	Contact and transaction-related data	Legal obligation (Art. 6(1)(c))
Establishing, exercising or defending legal claims	All relevant categories	Legitimate interest (Art. 6(1)(f))

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects on you.

4. Who we share your data with

We do not sell your personal data. We share it only with the following categories of recipients, and only to the extent strictly necessary:

Website hosting and infrastructure providers — our hosting partner (Hostinger, https://www.hostinger.com/) stores the Website and the data submitted through forms on our servers.
WordPress, Elementor, and form plugin providers — providers of the technical platform on which the Website is built.
Email and productivity providers — (Google: www.google.com, Hostinger: https://www.hostinger.com/) for sending and receiving email correspondence with you.
Marketplace partner — Amazon EU S.à r.l. and its affiliates — where you purchase our products on Amazon UK; Amazon acts as a separate controller for your order.
Logistics and warehousing partners in the United Kingdom — for storing and delivering products purchased through our partners.
Analytics and cookie consent providers — Compilanz: https://complianz.io/
Professional advisers — accountants, auditors and legal advisers, where required.
Public authorities, regulators, and law-enforcement agencies — where we are legally required to disclose information (for example, HM Revenue & Customs, the Information Commissioner’s Office, or a court order).

All processors are bound by written data processing agreements requiring them to protect your data and use it only on our instructions.

5. International transfers

Our company and warehouse are located in the United Kingdom, while our honey is harvested and bottled in Hungary (European Union). Some of our service providers may also be located outside the UK or the EEA.

Where personal data is transferred from the UK or EEA to a country that has not been recognised as providing an adequate level of protection, we rely on appropriate safeguards, in particular:

the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, for transfers from the UK;
the EU Standard Contractual Clauses (2021/914), for transfers from the EEA;
Supplementary technical and organisational measures were required.

The European Commission and the UK Government have both adopted adequacy decisions for transfers between the UK and the EEA, so personal data flows freely between our UK office and our Hungarian operations.

You can request a copy of the safeguards we use by contacting us at the address in Section 1.

6. Cookies and similar technologies

The Website uses cookies and similar technologies (such as local storage and pixel tags) to function correctly, to remember your preferences, to measure how the site is used, and, where you consent, for marketing purposes. We group cookies as follows, in line with our cookie banner:

Functional / strictly necessary — required for the Website to work (e.g., session, security, load balancing, cookie-consent preferences). These do not require your consent.
Preferences — remember your settings, such as language.
Statistics — help us understand anonymously how the Website is used.
Marketing — used to build user profiles and show relevant advertising on this or other sites.

Statistics, preferences, and marketing cookies are only set after you have given consent through the cookie banner. You can withdraw or change your consent at any time by clicking the “Manage Consent” link, normally available at the bottom of the page or via the small consent icon.

If the cookie list is integrated into the cookie banner, you can view it via “View preferences” → “Manage services” on the banner.

Your browser also allows you to block or delete cookies. Please note that blocking strictly necessary cookies may prevent parts of the Website from working.

7. How long do we keep your data

We keep personal data only as long as necessary for the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements. As a guideline:

Contact form and general enquiry data: up to 24 months from the last contact, unless a business relationship develops.
Wholesale and Private Label correspondence and contracts: for the duration of the business relationship and up to 7 years after the end of the contract, to comply with UK statutory record-keeping obligations.
Accounting and tax records: at least 6 years after the end of the relevant financial year (UK requirement; longer if required by other applicable laws).
Website server logs: typically 30 to 90 days, unless retained longer for security investigations.
Cookies: for the duration shown in the cookie list; consent records are kept for up to 24 months.
Marketing consents: until you withdraw consent, plus a short period to evidence the withdrawal.

When personal data is no longer needed, we securely delete or anonymise it.

8. How we keep your data safe

We use appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These include:

HTTPS/TLS encryption of the Website;
access controls and strong authentication for our systems and mailboxes;
regular software updates and security patches on the WordPress installation and its plugins;
backups and a documented incident response procedure;
contractual obligations on our processors to apply equivalent measures.

In the event of a personal data breach likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner’s Office (ICO) — and, where applicable, the competent EU supervisory authority — within 72 hours, and, where the risk is high, we will inform affected individuals without undue delay.

9. Your rights

Under the UK GDPR and the EU GDPR, you have the following rights in relation to your personal data:

Right of access — to obtain confirmation of whether we process your data and a copy of it.
Right to rectification — to have inaccurate data corrected and incomplete data completed.
Right to erasure (“right to be forgotten”) — to have your data deleted in certain circumstances.
Right to restriction of processing — to ask us to limit how we use your data.
Right to data portability — to receive certain data in a structured, commonly used, machine-readable format and to have it transmitted to another controller.
Right to object — including the right to object to processing based on legitimate interests, and an absolute right to object to direct marketing.
Right to withdraw consent — at any time, where we rely on your consent. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
Right not to be subject to automated decisions producing legal or similarly significant effects (we do not carry out such processing).

To exercise any of these rights, please contact us at globaltrade97k@gmail.com. We will respond within one month of receiving your request. This period may be extended by up to two further months for complex requests; we will let you know if that is the case. Exercising these rights is normally free of charge.

We may need to verify your identity before acting on your request to protect your data.

Right to lodge a complaint. If you believe we have not handled your personal data properly, we would appreciate the chance to address your concern first. You also have the right to lodge a complaint with a data protection supervisory authority, in particular:

In the United Kingdom, the Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF — ico.org.uk — helpline 0303 123 1113;
in Hungary — Nemzeti Adatvédelmi és Információszabadság Hatóság (NAIH), 1055 Budapest, Falk Miksa utca 9-11 — naih.hu;
in any other EEA country — your local data protection authority. A list is available on the European Data Protection Board’s website: edpb.europa.eu.

10. Marketing communications

We will only send you marketing emails if you have specifically asked us to (for example, by ticking an opt-in box) or if you are an existing business contact and we are relying on the “soft opt-in” under PECR for similar products and services.

Every marketing email contains an unsubscribe link. You can also tell us at any time by emailing globaltrade97k@gmail.com that you no longer wish to receive marketing communications.

11. Children

The Website and our products are aimed at adults. We do not knowingly collect personal data from children under the age of 16. If you believe a child has provided us with personal data, please contact us, and we will delete it promptly.

12. Third-party links

The Website may contain links to third-party websites — for example, to our product pages on Amazon UK — and to social media services. Once you leave our Website, we have no control over those third parties, and we are not responsible for their privacy practices. We encourage you to read the privacy notices of every website you visit.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes in our practices or in the law. The “Last updated” date at the top shows when the latest version was published. Where the changes are significant, we will provide a more prominent notice (for example, via a banner on the Website).

We recommend that you check this page periodically to stay informed of how we are protecting your personal data.

14. Contact us

If you have any questions about this Privacy Policy or about how we handle your personal data, please contact us:

Global Trade 97 Ltd — Ruen Farm F04 1st Floor Knightrider House, Knightrider Street Maidstone, Kent, United Kingdom, ME15 6LU Company number: 15208802 Email: globaltrade97k@gmail.com